Objective
Craft a vibrant, buzz-worthy campaign designed to resonate with Gen Z, positioning Red Rooster as a trendy and cool brand.

Year
2023

Client
Red Rooster

Red Rooster approached us to make a bold foray into streetwear by launching an exclusive, limited-edition custom sneaker release, blending fast-food culture with fashion. Featuring two custom designs on the Dunk Low sneaker, the campaign created a buzz among sneaker enthusiasts, with only 100 pairs available, each hand-painted by Customs Den's artists. This innovative campaign not only positioned Red Rooster as a trendsetting brand but also generated significant excitement through the combination of premium materials, unique chicken-themed details, and the exclusivity of the limited-run collectibles.

FEATURED ON:

Results

  • Garnered significant media attention, being featured on 7 News and KIIS FM, significantly boosting Red Rooster's brand recognition
  • The content campaign generated substantial buzz and interaction across social media platforms, strengthening customer engagement
  • The exclusive sneaker line sold out quickly, demonstrating the campaign's success in resonating with the target audience and driving sales

  • Public Release (Red Rooster custom sneakers)

  • Brand amplification

    • Campaign strategy

    • Campaign pitch & proposal

    • Content creation & distribution

    • Influencer Marketing (Macro & micro)

    • Paid media campaign

Process

1.

Client Consult & Strategy

  • Engaged with client to identify their goals and the potential of merging fast food with streetwear culture
  • Developed a unique strategy that positioned Red Rooster as a cultural trendsetter, targeting Gen Z and sneaker enthusiasts

Creative Development

2.

  • Collaborated with Red Rooster to design two custom sneaker models, incorporating their iconic brand elements
  • Crafted each pair with unique, hand-painted details to ensure exclusivity and appeal to collectors

3.

Content Creation

  • Produced visually compelling content showcasing the sneakers, emphasising the blend of fast food and fashion
  • Highlighted the craftsmanship and exclusivity through high-quality videos, photos, and stories

4.

Campaign Launch

  • Launched the campaign across social media and Red Rooster’s platforms, creating buzz around the limited-edition release
  • Leveraged influencer partnerships to amplify reach and build anticipation leading up to the release

5.

Monitoring & Optimisation

  • Tracked campaign metrics including social media engagement, website traffic, and sales to measure success
  • Adjusted content distribution and messaging based on real-time data and audience feedback

6.

Review & Reporting

  • Analysed campaign performance to measure success against objectives, such as increased brand awareness